FOR COMPOSITE DECKING
These resources are provided for Envision dealers and marketing/advertising service providers. Use these resources to assist your customers as they research and select our beautiful Envision® and EverGrain® composite decking, Marquee Railing® and TAM-RAIL® railing systems, and other building materials.
FOR COMPOSITE DECKING
These resources are provided for Envision® dealers and marketing/advertising service providers. Use these resources to assist your customers as they research and select our beautiful Envision® and EverGrain® composite decking, Marquee Railing® and TAM-RAIL® railing systems, and other building materials.
STRATEGY: By carrying Envision® and EverGrain® Composite Decking, as well as Marquee Railing® and TAM-RAIL® railing systems, you offer the most beautiful products in the outdoor living industry. By joining forces with consumer advertising, we create a synergy that will drive traffic through your door and increase overall sales. This collection of advertising materials along with the Dealer Marketing Guide is a tremendous resource for achieving success.
BE DIFFERENT: Don’t swim in the sea of sameness. By carrying Envision® Composite Lumber in your retail store, you offer a unique decking product that customers want to buy. Show off the unique beauty in advertisement pieces by including large, installed images of Envision® and make sure your contact information is clear. We know consumers make the decision to buy based on aesthetics, so focus their attention on the specially blended color only available with Envision® Composite Lumber.
BRAND RECOGNITION: When you run an ad in print or a digital format, be sure to display a corresponding sign in your store. This allows customers to relate external advertising to their in-store experience. Repetition is key in consumer awareness and brand recognition. You’ll also want to be consistent with campaigns, so sticking with a message for a few months at a time is a good idea. The advertising materials here are consistent with that approach.
GET ATTENTION: An ad that isn’t noticed doesn’t sell. Place your ad in a print or digital media platform that is usually read by your potential customers. Trade and outdoor living publications, Facebook, Instagram, You Tube and Houzz are all solid choices. For print materials, request prominent placement on the page — such as high on the right side. For digital advertising, consider boosting social media posts. You can also share social media posts from Envision® and customize the message to point customers to your retail location. Follow us for valuable content and up-to-date information on composite decking and railing products.
PRINT AD GALLERY
Envision produces a variety of ads and brochures promoting our composite lumber, railing systems and building products. The ads are grouped by product.
- To view these ads larger on the page, you will need Adobe Acrobat Reader. Acrobat is available as a free download from Adobe.
- PDFs may, in some cases, include cropping marks used by printers.
- The PDFs of some of these ads have fairly large files sizes. Downloads could take a while if you have low bandwidth.
Below are links to PDF files that will help advertise, merchandise and sell Envision® and EverGrain® Composite Decking, Marquee® and TAM-RAIL® railing systems, EverClip® hidden fasteners and other decking accessories. The print ad templates include a placeholder logo to use as a guide for logo placement in the lower right corner.
Many dealers utilize store circulars or weekly ads to feature selected items. Below are sample files that can be used in this type of advertisement. You will see placeholders for pricing information that can be customized to your location.
DIGITAL AD GALLERY
The purpose of digital advertising, whether a social media ad or banner ad, is to get noticed and drive the user to click on the ad. At the bottom of the page please fill out your information to get access to jpeg files that can be used on various social media platforms, websites, banner ads and other digital advertising. If you have questions about how to use these files with your digital advertising efforts, please contact email@example.com.
Video is another important medium to utilize when advertising digitally. Below you will find links to videos for Envision® Composite Decking. These compelling videos will be a perfect complement to your social media posts and can even be utilized on websites, in-store loop video, or television when combined with your dealer information to drive traffic to your store and grow sales.
ENVISION DEALER MARKETING GUIDE
Attracting customers to your store is just the beginning of the buying experience. Because Envision® Composite Lumber is a uniquely beautiful product, proper display and merchandising are vital to driving sales. For tips on how to best market Envision® Composite Lumber in your location, check out our Dealer Marketing Guide.
To dealers, licensees, and their agencies: Listed below are logos available for use in your authorized advertising of Envision decking and railing products. They are available in both an EPS and JPG format. Please refer to the Logo Style Guide for proper usage of our logo. Envision has many registered trademarks (logos and text) over which we exercise specific control and restriction for web, print or electronic usage. For specific details on the use of any Envision trademarks, contact the Envision Communications Department 800-253-1401. All marks are registered trademarks or pending trademarks as indicated.
Decking Logos, Railing Logos, & Accessories and Hardware Logos
Each logo is available in three different formats. After clicking on the PDF or PNG links, you will be able to see the file loaded onto a new page in your web browser. At this point, right-click on the image and select “Save Picture As…” and save it to your computer to insert into your presentation or document. Clicking on an EPS link will directly download the file to the ‘downloads’ folder on your computer.
EPS: EPS files are for use by printing professionals who need a very sharp, transparent reproduction in a printed document. Software like Adobe Illustrator is required to be able to open and view these files. This is a format you would send to your graphic design team for use with professional printing, banners & signs, vehicle graphics, apparel, trade show graphics and specialty items.
PDF: A high-quality vector art, somewhat less versatile than EPS, but with wider compatibility. PDF is often used with professional printing, banners & signs, vehicle graphics, apparel, trade show graphics, specialty items.
PNG: A good-quality raster art with transparency. PNG is superior to JPEG in both sharpness and versatility but has limited scalability. Great for use in PowerPoint and other documents, presentations, desktop printing, email campaigns and websites.
Download Decking, Railing, Accessories & Hardware Logos by filling out the form below:
Envision® Registered Contractors must periodically meet certain qualifications to become or remain an Envision® Registered Contractor; however, Envision® does not make any representations or warranties regarding the reputation, skill level, qualifications or expertise of Envision® Registered Contractors. Envision® Registered Contractors are not employees of, agents of, or affiliated with Envision® in any manner.