Digital Marketing and Website Advice for Contractors from Envision®
In today’s modern world, if you want to operate a successful business, you are going to need to utilize the internet as a resource for marketing and brand building. Successful contractors make use of websites and digital marketing to demonstrate their know-how and draw in potential clients. In today’s blog, Envision® is here with helpful advice about building a professional presence online with digital marketing and website design.
Build a Beautiful Professional Portfolio
Prospective clients are looking for trusted and experienced contractors because they want to feel confident about the style and quality of the finished product. Help clients find confidence in your brand by including a professional portfolio of your work on your website.
It is difficult for clients to be absolutely sure that they will get the quality they are looking for, but a portfolio of beautiful completed work is the best way to inspire confidence in your company. Successful contractors know that inspired design options, experienced workmanship, and top-of-the-line building materials make the difference when building a professional portfolio.
See what the excellent decking design collections from Envision® can do for your portfolio in the Envision® Idea Gallery.
Help Clients Feel Like Experts with Informative Resources
Clients will feel more confident in their own design decision as well as your professional expertise when you give them all the facts they need to make a wise investment in their home. When creating a website, consider including an information resource section where you answer common client questions and provide helpful advice. This will show that you have the know-how to get the job done right for clients, and that you want clients to be well informed so they can make good decisions for their home.
An informative blog with helpful resources is also a great way to push your business to the top of your local competition online. If you want your website to top the list when clients use internet search engines to find local contractors, producing informative content for your website is the way to go.
Utilize Social Media
Social media is a very important part of successful online marketing for any business. It is very easy to create a helpful Facebook page for customers. Instagram is a great medium for displaying your beautiful portfolio of work and inspiring potential clients. Utilize Google Business tools to “claim” your company’s Google Profile, and ensure that all the information that Google displays for your business is accurate, including phone number, address, hours of operation, and the location of your business on Google Maps.
Envision® Quick Tip: No matter what social media platform you use, fast response times are key. Think of messages from customers on social media as though they just walked in the front door of your business. Strike while the iron is hot, and you are much more likely to close the deal.
Keep it Local
Whether you are developing your social media profile or you are are building a blog with helpful professional advice, make it clear that you are a local company and that you understand and value your community. Target your local market with thoughtful information about unique challenges or opportunities that the area offers. Perhaps mild winters in your area make year-round deck design an excellent option: write an informative blog for prospective clients! Perhaps your local basketball team is going to the championship: make an engaging social media post to support your hometeam! Keep it fun, keep it personal, and keep prospective clients engaged with your brand.
Build Your Brand with Envision®
It may not be easy to develop a website and digital marketing campaign, but the resulting professional success of your business is worth the effort. Envision® is here to help, with detailed advice, professional resources, and excellent composite decking products. Take a look at the great resources available from the Envision® Registered Contractor program and see how it can benefit your business today.